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The Meaning Behind the Brand Logo
The two Os in the OVOL logo symbolise the global expansion of the Japan Pulp & Paper Group. The shape of the striking logo is not only reminiscent of a celestial orbit and ovals, but the repetition within the letter O represents a smooth and never ending continuity, nature and familiarity, as well as the direction of the Japan Pulp & Paper Group in its global expansion, and these are conveyed in a unique way that is both visual and almost aural. The letters of the logo include the word “VOL”, which conveys an image of flying in languages with a Latin origin such as French, and the four letters of “OVOL” represent both “the power to fly into the future” and the possibilities of a story’s new beginning.
WHAT THE BRAND COLOUR SYMBOLISES
The grey used as the brand colour has a high affinity with other colours and is also a harmonizing color that enhances any surrounding colours. As grey is a blend of all colours, it represents the cooperative ability to bring out the best in, and bring together, others. Grey also symbolises the way of the Japan Pulp & Paper Group, which transcends time and is sought out for its significance.
