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March 20, 2023

A Guide to Sticker Marketing for Small Businesses

Many individuals are still unaware of the effectiveness of sticker marketing. These tiny things, even those with just a simple logo as their design, can grow your business on a thousand different surfaces, travel to a thousand different locations, and be seen by a thousand different individuals. The best thing, though? It won’t break the bank.

Credit to Print Runner, here are whys and ways of how to use stickers to promote your business:

The Secret Behind the Indisputable Effectiveness of Stickers

Several studies have analysed the effectiveness of sticker campaigns and they all point out the same result: these print products successfully got the message across, whether it’s to encourage households to recycle their food waste1, remind drivers that it’s dangerous to text behind the wheel2, or reduce immunization dropout rates3.

Three Ways to Promote Your Business Using Custom Stickers

When business owners think of incorporating stickers into their marketing campaigns, the first thing that comes to mind is giving these away to customers as freebies. Although that’s undoubtedly effective, there are other ways to promote your brand using stickers.

1. Stick these in places with high foot traffic, i.e., where lots of people pass by.

Increase the chances of catching the unsuspecting eye of a potential client for your business. On the downside, placing stickers in such places can prove counter-effective when none of the passers-by belong to your target market. With that said, be smart in conducting your sticker marketing in places where there are lots of potential buyers of your products and services. For instance, if you run a bike shop, apply your stickers promoting your business at parks where lots of bikers hang out.

2. Apply stickers on moveable objects.

These aren’t just limited to placing bumper stickers on your automobiles. Garner more attention to your business by placing stickers on your belongings that you constantly bring with you like your laptop, notebook or water bottles and expand your brand’s visibility.

3. Sell stickers for personal use.

Increase your reach by adding custom stickers to your product list. Come up with designs that would complement your customers’ personal belongings such as laptops, tumblers, and phone cases. Applied on these everyday items, the stickers can be easily seen by friends and colleagues who may become compelled to find out more about your products and services. It’s better than free advertising since you actually get paid for the feature.

OVOL Singapore currently stocks DigiPrint, a collection of 15 different types of stickers available in different materials. Other than our highly popular paper stickers, we have fabric, synthetic and textured stickers which are sure to capture attention and make a lasting impression on your audience. Feel free to contact our team to find out more!