Author: ovol_admin

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Graphic Paper

What Is Paper GSM? Understanding Paper Weight and Thickness

If you’ve ever browsed through paper catalogues, compared different print samples, or tried to choose the right material for a project, you’ve probably come across terms like GSM, paper weight, or paper thickness.

They sound technical — but once you understand the basics, choosing the right paper becomes much easier (and more enjoyable).

At OVOL Singapore, customers often ask:
“What’s the difference between 80gsm, 150gsm, 300gsm… and why does it matter?”

Let’s break it down in the simplest way possible.

What Is GSM?

GSM = Grams per Square Metre
It measures how much a sheet of paper weighs per square metre (1m × 1m).

A simple rule of thumb:

  • Lower GSM = thinner, lighter paper

  • Higher GSM = thicker, heavier, more premium-feeling paper

Common GSM examples:

  • 70–90gsm: Copier paper, everyday printing

  • 100–140gsm: Letterheads, brochures, flyers

  • 150–250gsm: Premium covers, postcards, menus

  • 250–400gsm: Packaging, business cards, display cards

What About Paper Thickness?

Paper thickness is often measured in microns (µm) or millimetres (mm).

While GSM tells you the weight, thickness tells you how stiff or bulky the paper feels. For example, two papers can have the same GSM but different thickness.

Some premium papers (like Venus Wove) have higher bulk — meaning they feel thicker even at the same GSM compared with other papers.

Why thickness matters:

  • A thicker paper feels more premium

  • Better for items that need rigidity (e.g. tags, covers, name cards)

  • Important for machine compatibility in digital printing

How to Choose the Right GSM for Your Project

Here’s a quick guide tailored to real print applications:

  • Everyday Office Use: 80gsm–100gsm
    Great for: photocopying, invoices, forms

  • Marketing Collaterals: 120gsm–170gsm
    Great for: brochures, premium letterheads, brand materials

  • Cards & Covers: 200gsm–300gsm
    Great for: booklet covers, certificates, invitations, menus

  • Packaging & Durable Prints: 250gsm–400gsm
    Great for: tags, product packaging, display cards, name cards

Why Paper Choice Matters

1. It Sets the Tone for Your Brand Experience

Paper is often the first thing your customer touches — and that tactile experience shapes how they perceive your brand.

  • Lighter papers feel economical and functional

  • Heavier papers feel premium, substantial, and trustworthy

This is why items like menus, invitations, and corporate brochures typically use 200gsm and above.

2. It Influences Durability and Lifespan

Not all print materials are treated equally. Higher GSM or higher-bulk papers are more resistant to:

  • Wear and tear

  • Creasing

  • Curling

  • Frequent handling

If your print needs to last — such as menus, tags, or packaging — choosing a stronger GSM makes a noticeable difference.

3. It Helps Optimise Costs Without Compromising Quality

Savvy print buyers know that GSM affects pricing — but not always in a linear way. Sometimes, a slightly higher GSM can deliver a more premium feel without dramatically increasing costs.

Need Help Selecting the Right Paper?

Whether you’re choosing between uncoated, coated, premium textured papers, or sustainable alternatives like myRecyco or Green Forest Offset, contact our team to help you find the perfect match for your print goals.

Categories
Graphic Paper

Pages Over Pixels: Why Print Still Matters in Education

Based on insights from Two Sides UK

In an age where tablets and laptops fill classrooms, one traditional tool remains quietly essential: print.

Despite the convenience of digital screens, research continues to show that reading from paper leads to deeper understanding, better focus, and stronger memory retention.

According to Two Sides UK, the evidence is clear — students learn more effectively when they read from printed materials rather than digital devices.

Print Enhances Focus and Understanding

A 2021 meta-analysis cited by Two Sides found that students who study from printed materials perform significantly better in comprehension tests — especially with long or complex texts.

Researchers from the University of Maryland discovered that readers on screens tend to skim, scroll, and overestimate their understanding. In contrast, print readers engage more thoughtfully, retain more information, and build a stronger connection with the content.

The tactile nature of print — turning pages, feeling texture, and seeing progress — also helps form a “mental map” of where information sits within a book or handout. This spatial awareness makes it easier to recall what’s been learned later on.

Less Distraction, More Learning

Digital screens invite distraction. Notifications, hyperlinks, and apps constantly compete for attention, making it difficult for students to stay focused.

As Two Sides highlights, print offers a quiet, distraction-free space — ideal for deep concentration. It also avoids the physical side effects of prolonged screen use, such as eye strain, headaches, and fatigue caused by blue light exposure.

Balancing Digital and Print for Smarter Learning

Technology has an important role in modern education. Digital tools bring speed, interactivity, and accessibility to the classroom. However, when it comes to deep comprehension, long-term focus, and meaningful learning, print still leads the way.

As Two Sides concludes, the most effective approach combines both — using digital for convenience, and print for focus and long-term learning.

A Page Ahead — OVOL’s Commitment to Smarter, Greener Learning

With responsibly sourced materials and continuous innovation, print remains both relevant and responsible. At OVOL Singapore, we believe in the lasting power of paper — not just as a medium for ideas, but as a foundation for education and creativity.

Reach out to our team today to explore our wide range of environmentally responsible printing materials and discover how print can make a lasting impact.

 

Learn more from the full study by Two Sides UK:

https://twosides.info/UK/pages-over-pixels-prints-lasting-impact-on-education/

Categories
Paper Supplier Singapore

Why Print Inspires Trust: Unveiling the Psychological Benefits

In today’s digitally dominated world, where information is often consumed in a fleeting manner, the power of print is sometimes overlooked. Yet, print materials continue to hold a unique place in our hearts and minds, inspiring a sense of trust and credibility that digital media often struggles to match. But why is this the case? What is it about print that evokes such feelings of trust and reliability?

  1. Tangible Presence: In an era where virtual interactions dominate, there’s something undeniably reassuring about holding a physical piece of print in your hands. For instance, why are all the important messages and agreements (e.g. certificates and business contracts) put on paper? This is because people are generally comfortable with information only when they can “feel it” in their hands and can make sure whether the important information is recorded properly1.
  2. Perceived Credibility: Thoughtfully printed materials are often perceived as more credible than their digital counterparts. This perception stems from the effort and investment required to produce printed materials. As a result, individuals are more inclined to digest and trust information presented in print, viewing it as more reliable.
  3. Reduced Distractions: One of the key advantages of print media is its ability to minimize distractions and facilitate deeper engagement with the content at hand. This uninterrupted engagement allows readers to fully immerse themselves in the content, leading to greater comprehension and retention of information, thereby more likely to reinforce trust in the message being communicated.
  4. Longevity: JICMAIL data shows 56% of mailed marketing materials will remain in the home 28 days after delivery2. Its physical presence in the home makes it more likely to be read and re-read, as well as seen by other household members.
  5. Sense of Permanence: Unlike digital content, which can be easily altered or deleted with the click of a button, print materials possess a sense of permanence that lends them an air of authenticity and reliability. Once ink is pressed onto paper, it becomes a tangible artifact, serving as a physical record of information or ideas. This sense of permanence instils confidence in the longevity of the message, reassuring readers that the information presented will remain unchanged and accessible for years to come.

By leveraging these psychological benefits, businesses and organizations can harness the power of print to establish stronger connections with their audience and convey information in a manner that resonates deeply with their target demographic.

If you’re in search of printing materials for your projects, your search ends here. OVOL Singapore provides a wide range of printing substances, a few to mention including eco-friendly papers, stickers, vehicle wraps, foam boards and PVC boards for your next events and exhibitions. We offer diverse selections of options to cater to your specific needs, ensuring you find the perfect solution for your project. Chat with our team for free consultation!

#paperstillmatters #prinsinspirestrust #smallstepsbigimpacts

  1. https://www.lettica.co.uk/blog/five-psychological-benefits-of-print.html
  2. https://pmg-pm.co.uk/blog/is-print-the-new-old-fashioned-way-to-build-trust-in-your-brand/
Categories
Paper Supplier Singapore

Cognitive Benefits of Printed Materials

In an era dominated by keyboards and touchscreens, the act of writing by hand might seem like a relic of the past. Yet, research suggests that picking up a pen and putting it to paper offers more than just a nostalgic throwback – it may actually provide significant cognitive advantages, particularly in the subject of memory and comprehension1.

When we engage with printed materials, not only do we have the opportunity to absorb information without distraction, but also to interact with it actively through writing. Printed materials, such as notebooks, journals, and textbooks, serve as the physical canvas for handwritten notes and annotations, further amplifying the cognitive benefits of pen and paper.

The act of writing by hand on printed materials fosters a deeper level of engagement with the content. As we physically transcribe information onto the pages of a book or notebook, it tends to reinforce our understanding and retention of key concepts. This hands-on approach in learning, facilitated by pen and paper with printed materials, cultivates a more immersive and effective comprehension.

Printed materials also offer a sense of permanence and tangibility that digital alternatives often lack. Unlike digital notes stored in electronic devices, handwritten annotations in printed books and documents provide a physical record of our thoughts and insights. This tactile dimension adds another layer of depth to the learning process, allowing us to revisit and review our notes in a manner that feels more intuitive and meaningful. Some readers might also find it easier to recall information based on where it appeared on a physical page or its position in a book, as compared to digital format. This spatial layout helps with navigation and makes it easier to find specific information when needed2.

By harnessing the tactile and cognitive advantages of pen and paper in conjunction with printed texts, we can optimize our learning and memory retention. So, the next time you crack open a book or jot down notes in a notebook, consider the powerful synergy between printed materials and handwritten annotations – it just might enhance your cognitive performance in surprising ways.

#paperstillmatters #printinspirestrust #smallstepsbigimpacts

  1. https://www.themantic-education.com/ibpsych/2023/01/30/digital-vs-print-reading-which-ones-better/
  2. https://www.linkedin.com/pulse/psychology-paper-how-print-vs-digital-impacts-reading-memory
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Paper Supplier Singapore

The Timeless Appeal of Printed Books in a Digital Age

Despite the convenience of e-books, many readers continue to embrace the tactile experience of holding a printed book. A new study by Stora Enso1 has found that 65% of people around the world prefer reading physical books, as opposed to 21% who prefer e-books – that is over three times the number of people. The poll also included the youngest group of 16-24 year olds where quite an astonishing 70% indicated they preferred
physical book over e-books.

This enthusiasm for books among Gen Zers, who are more likely to be the digital disrupters, seems partially fuelled by the manga-book craze, driven by Netflix anime series, as well as a recent explosion in top-selling teen romance books1. For older age groups,­­ physical books have been outselling e-books in areas like human potential and mindfulness – think colouring books for grownups – particularly during the pandemic as people took pause
to look inward1.

Exploring the underlying reasons behind this preference, let’s discover the reasons why printed books are still preferred.

The Sensory Experience

Printed books offer a multisensory experience that goes beyond the mere act of reading. The feel of paper beneath fingertips, the sound of pages turning, and the distinctive scent of paper contribute to a unique and immersive reading experience. For many, these sensory elements add an extra layer of enjoyment that digital screens simply cannot replicate.

Eye Comfort

One of the key advantages of printed books is their inherent eye comfort. Unlike screens, which emit blue light and can cause eye strain and fatigue, printed pages tend to be gentler on the eyes. Readers often appreciate the respite from constant screen exposure, especially those who spend long hours in front of computers or devices for work.

The Uninterrupted Reading Pleasure

Printed books never need recharging. There’s a certain peace of mind in knowing that a printed book won’t suddenly power down in the middle of a captivating chapter. Readers can read the pages of a book without the nagging worry of a low battery or the need to find a power outlet.

Collectible Appeal

Printed books contribute to the creation of personal libraries that tell a unique story about the reader. In fact, the same study by Stora Enso also reported that 42% of readers said they like to keep books when they finish reading them1. Book lovers often take pride in building collections that reflect their interests, preferences, and intellectual journey.

Aesthetic Pleasure

Printed books are not just vessels for words; they are also works of art. The cover designs, typography, and bookbinding contribute to the aesthetic pleasure of owning and displaying printed books. Readers appreciate the visual appeal of a well-designed book on their shelves.

While e-books have undoubtedly brought convenience and accessibility to the world of literature, the enduring preference for printed books is a testament to the irreplaceable qualities they offer. The sensory experience, reduced screen time, and undisturbed connection readers have with physical books continue to make them a cherished part of our cultural landscape.

#paperstillmatters #printinspirestrust #smallstepsbigimpacts #powerofprint

  1. https://www.storaenso.com/en/newsroom/news/2022/6/which-do-you-prefer-an-e-book-or-physical-book

 

Categories
Graphic Paper

Sticky Strategies: Stickers for Irresistible Branding

In today’s fast-paced marketing landscape, the unassuming sticker has become a potent tool for brands aiming to leave a lasting imprint on their audience. From the design phase to strategic placement, here’s a comprehensive guide on how to unleash the full potential of stickers for a branding strategy that resonates and endures.

Designing Artworks that Speak Volumes

  1. Visual storytelling

Consider using images that tell a compelling story about your brand. Whether it’s showcasing your product in action or highlighting your brand’s journey, let your stickers narrate a story that connects with your audience.

  1. QR Codes and Interactive Elements:

Elevate your stickers with interactive elements. Incorporate QR codes linking to your website or exclusive content. Transform your stickers into gateways for deeper engagement, encouraging users to explore more about your brand.

  1. Simplicity is Key

A cluttered design can dilute your message. Opt for simplicity and clarity. A well-designed sticker communicates your brand essence at a glance, making it memorable and instantly recognisable.

 

Quality Matters

  1. Invest in Durable Materials:

Choose high-quality materials that can endure various environments. A well-made sticker not only reflects positively on your brand but also ensures a longer lifespan for your promotional efforts, making it a cost-effective investment.

  1. Play with Finishes:

Experiment with different finishes, such as matt, glossy, or textured. The tactile experience can enhance the overall impression and make your stickers more memorable, adding an extra layer of engagement.

 

Strategic Placement for Maximum Impact

  1. Think Beyond Traditional Spaces:

While laptops and water bottles are popular sticker locations, don’t limit yourself. Consider unconventional spaces like packaging, receipts, or even public spaces where your stickers can catch people by surprise and spark curiosity.

  1. Collaborative Opportunities:

Forge partnerships with complementary businesses for cross-promotion. Placing your stickers in their spaces or on their products can expand your reach and introduce your brand to new audiences.

  1. Event Marketing Magic:

Events provide an excellent opportunity for sticker placement. Whether it’s a trade show or a community event, use stickers as free giveaways to build brand awareness among attendees, creating a buzz that extends beyond the event.

 

Whether you’re a start-up navigating a tight budget or an established brand looking to inject creativity into your promotional efforts, incorporating these tips into your sticker branding strategy can elevate your brand presence. Remember, the path to effective branding involves a creative blend of design, strategic placement, and a durable material. So, get ready to peel, stick, and unveil the potential of stickers in boosting your brand presence! Click here to explore our stickers range!

#paperstillmatters #printinspirestrust #smallstepsbigimpacts

Categories
Graphic Paper

Harness the Power of Print in Your Marketing Materials

In the age of digital dominance, where online presence seems to be the primary focus of marketing efforts, it’s easy to overlook the impact of print materials. However, the tactile and tangible nature of print can add a unique dimension to your marketing strategy. Let’s explore how harnessing the power of print can captivate your audience’s attention.

The Tactile Advantage

  1. Engaging the Senses

In an age where interactions often feel intangible, there’s something undeniably powerful about physically engaging with marketing materials. Whether it’s the satisfying peel of a sticker or opening an envelope, the tactile experience involving the sense of touch can resonate on a deeper level.

  1. Tangibility Builds Trust

A physical piece of print can instil a sense of trust and credibility. Having a brochure or booklet to hand out during events or meetings establishes a tangible connection between your brand and your audience. People tend to trust something they can touch and hold.

  1. Enhancing Brand Visibility

Print materials can act as invaluable brand ambassadors, effectively communicating your brand message and serving as a constant reminder of your presence. From business cards snug in wallets to posters gracing community boards, print materials contribute to consistent brand visibility.

 

Breaking Through Digital Noise

  1. Capturing Attention Amidst Overload

With inboxes flooded and social media feeds overflowing, it’s easy for digital messages to get lost in the noise. Print materials, however, offer a chance to break through the clutter. A uniquely designed print campaign can capture attention in a way that digital ads might struggle to achieve.

  1. Emotional Connection

Beyond mere visual appeal, the physical nature of printed materials can conjure emotional responses. Whether it’s the joy of receiving a thoughtfully crafted greeting cards or the immersive experience of a well-designed display board, these materials evoke emotions that digital content often struggles to replicate.

 

In summary, as our digital world transforms, the renewed focus on tactile marketing through printed materials is becoming more apparent. Printed marketing collaterals, with their tangible quality, present a refreshing alternative and leave a lasting impact on consumers.

If you’re in search of printing materials for your marketing projects, your search ends here. OVOL Singapore provides a wide range of printing substances, a few to mention including eco-friendly papers, stickers, vehicle wraps, foam boards and PVC boards for your next events and exhibitions. We offer diverse selections of options to cater to your specific needs, ensuring you find the perfect solution for your project. Chat with our team for free consultation!

 

#paperstillmatters #printinspirestrust #smallstepsbigimpacts

Categories
Graphic Paper

Understanding Uncoated Woodfree Paper and Its Application

What is Woodfree Paper?

Woodfree paper refers to papers created from chemical pulp rather than mechanical pulp1. Chemical pulp is made of pulpwood, which involves the extraction of cellulose from wood by dissolving the lignin that binds the cellulose fibers together2. This results in a paper that is free from lignin, making it durable and resistant to yellowing over time.

Woodfree paper comes in both coated and uncoated version. While this is
the case, woodfree is more commonly associated with uncoated paper.

 

Characteristics of Uncoated Woodfree Paper

Eco-friendly Vibe: The uncoated finish of woodfree paper gives off a more natural look to the target audiences.

Printability Across Various Processes: Woodfree paper proves its versatility in the printing world by seamlessly adapting to different printing processes. Whether it’s offset printing, digital printing or inkjet printing, this paper variety performs consistently.

Archival Quality for Enduring Prints: Woodfree paper often boasts archival quality, resisting yellowing and deterioration over time. This characteristic is particularly crucial for books, educational materials, and any content that aims for long term storage.

  

Applications of Uncoated Woodfree Paper

  1. Office Stationery

Woodfree paper is widely used for everyday office stationery such as letterheads, envelopes and notebooks. Its writable surface and durability make it perfect for jotting down notes, ideas, and daily tasks.

  1. Printing Documents

Everyday printing needs, including invoices, documents, reports, and presentations, can be efficiently met with woodfree paper. Its high printability ensures crisp and clear text, making it ideal for corporate communication.

  1. Educational Materials

From textbooks to workbooks, woodfree paper is a staple in educational materials. Its archival quality ensures that educational content remains readable and intact for an extended period of time.

  1. Art Sketching

Artists often choose woodfree paper for sketching and drawing due to its high opacity and writable surface.

  1. Personal Print Projects

Whether it’s printing party invitations, DIY project instructions, or family newsletters, woodfree paper caters to a variety of personal print projects. Its versatility nature and ability to handle different printing processes make it a reliable choice for creative endeavours at home.

In these day-to-day applications, woodfree paper seamlessly integrates into various aspects of our lives, offering a balance between functionality and print quality. As one of the major paper suppliers in Singapore, OVOL Singapore offers a diverse selection of woodfree paper to ensure that we have options that meet your specific project needs. Connect with us through to explore!

#paperstillmatters #printinspirestrust #smallstepsbigimpacts

  1. https://www.futuremarketinsights.com/reports/woodfree-paper-market#:~:text=Woodfree%20paper%2C%20also%20known%20as,from%20cellulose%20fibers%20amid%20processing.
  2. https://www3.epa.gov/ttnchie1/ap42/ch10/final/c10s02.pdf
Categories
Graphic Paper

Unlocking Creativity: The Art of Artcard

Understanding Artcard

Artcard is a coated card that is known for its glossy or matt finish. It is commonly used for products like creative cards, marketing collaterals, and packaging materials. The coating on artcard enhances colour vibrancy and gives a shiny, premium appearance to printed materials.

 

Characteristics of Artcard

Thickness and Durability: Artcard is known for its thickness, making it resilient and capable of holding up well to various product applications.

Smooth Surface: Artcard often features a smooth surface that allows for precise detailing and a professional finish.

Enhanced Colour Reproduction: Artcard is designed to showcase vibrant and vivid colours, making it an ideal choice for those who want their creations to pop.

 

Applications of Artcard

  1. Fine Art Prints

Artcard is an excellent choice for creating fine art prints. Its thickness and smooth texture add a lively dimension to prints, enhancing the overall viewing experience.

  1. Creative Cards

The sturdiness of artcard makes it an ideal material for crafting high-quality cards, such as greeting cards, invitation cards, postcards, educational flashcards and poker cards. The smooth surface ensures vibrant visual, while the thickness adds longevity to the cards.

  1. Promotional Materials

Whether it’s posters, catalogues, or promotional prints, artcard can elevate the quality of promotional materials, making them stand out and leave a lasting impression.

  1. Art Journals

Artists often prefer artcard for their journals due to its durability and ability to handle various artistic mediums, from pencils to markers.

  1. Book Covers

Artcard’s sturdiness makes it suitable for book covers, providing durability and a polished appearance. This is particularly advantageous for special edition books and high-quality publications

  1. Packaging Inserts

Enhance the unboxing experience by incorporating artcard inserts into product packaging. This can include personalised messages, care instructions, or promotional material.

  1. Product Tags and Label

Artcard is an excellent choice for product tags and labels. Its printing capabilities allow for detailed branding, and its thickness adds a premium feel to the overall presentation.

  1. Food Packaging

Its sturdiness ensures that it can protect the contents, and the smooth surface allows for high-quality printing of branding elements, nutritional information, and imagery.

 

As one of the biggest paper suppliers in Singapore, OVOL Singapore offers a diverse selection of artcard to ensure that we have options that meet your specific project needs. Chat with us to learn more!

#paperstillmatters #printinspirestrust #smallstepsbigimpacts